It is not simply about presenting a clickstream or a choose-your-own-adventure pathway.

Don’t just record or generate your automated demos by following the clickstream of your “standard demo.” Automated demos are different than human-delivered demos: There is no opportunity for a conversation.

Before beginning, consider your objectives. Are they for demand generation? Provided in response to a prospect’s request to “see a demo?” Offered as proof points? Your objectives impact the context of your automated demos greatly!